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Travis Kelce Expands Business Empire with Stake in Arena Football Team

NFL access_alarms2025-05-31 22:35:30 visibility7 text_decrease title text_increase

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Table of Contents

The Deal: From Beer to Sports Ownership

Kansas City Chiefs tight end Travis Kelce and his brother Jason have taken their entrepreneurial ventures to the next level by acquiring a financial stake in the St. Joseph Goats, a professional indoor football team in the Arena League. The announcement, made through their Ohio-based craft beer company Garage Beer Co., signals a bold move into sports ownership. While holding just 1% equity, the Kelces aim to integrate their brand’s "crisp, uncomplicated energy" into the team’s operations, including exclusive merchandise and stadium beverage offerings.

A Strategic Partnership

The brothers’ investment builds on their 2024 entry into the beverage industry with Garage Beer and Casa Azul Tequila Soda. This latest venture ties their NFL fame to football’s grassroots scene, creating a lifestyle brand ecosystem. "Football is in our DNA," said Jason Kelce, highlighting plans to engage fans year-round through behind-the-scenes content and community initiatives.

Travis Kelce Expands Empire: Chiefs Star and Brother Jason Acquire Arena League's St. Joseph Goats

The St. Joseph Goats: A Growing Franchise

Relocated from Kansas City in 2024, the Goats compete in the fast-paced Arena League, featuring shorter fields and high-scoring games (averaging over 100 points per contest). The team’s ownership roster includes former Chiefs legend Christian Okoye, strengthening local connections. With the League aiming to double its six teams by 2026, the Kelces see potential in both talent development and brand visibility.

Future Plans and Fan Engagement

Upcoming updates include potential rebranding efforts and community-focused projects. The team’s first game under new ownership on May 31 against the Ozark Lunkers will be celebrated at St. Joseph’s Jake’s Steakhouse. As Garage Beer quipped, "Some brands buy arena naming rights. We bought the Goats."

The Bigger Picture

This acquisition adds to Travis Kelce’s legacy beyond the field. A three-time Super Bowl champion and cultural icon, he now positions himself as a sports entrepreneur. By merging football passion with business acumen, the Kelces exemplify modern athlete branding strategies that extend far beyond traditional endorsements.