Post Malone’s Dallas Homecoming: A Cowboys Jersey, Emotional Performance, and Unbreakable Texas Root
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From Stadium Concessions to Center Stage
On May 9, 2025, AT&T Stadium erupted as Post Malone transformed his "Big Ass Stadium Tour" stop into a Texas-sized homecoming party. The Grapevine-raised superstar made his entrance wearing a Dallas Cowboys jersey bearing kicker Brandon Aubrey’s No. 17 – a full-circle moment for an artist whose childhood revolved around America’s Team. Malone’s connection runs deeper than typical fandom. His father worked Cowboys games through the team’s 1990s dynasty years, embedding football into the family DNA. "I grew up breathing that stadium air," Malone told the roaring crowd. "Cowboys pride isn’t just something I wear – it’s who I am."More Than Merch: Building a Cowboys Legacy
Malone’s fandom extends beyond game-day outfits: - **Food & Fashion Collabs**: His Cowboys-themed Raising Cane’s restaurant near The Star in Frisco features locker room decor and limited-edition sauces - **Apparel Innovation**: The 2023 Cheatin Snakes collection sold out within hours, blending retro Cowboys aesthetics with streetwear edge - **Player Connections**: His sideline bond with kicker Brandon Aubrey sparked both a jersey tribute and good-natured trash talk about 71-yard field goal attempts
